One of the best ways to make your local business website more profitable immediately is to take a proactive position, instead of a reactive one.
Sadly, most local businesses leave it up to the customer to return to their website, or to take the next action like contact you so you can provide your services and products to them. That’s like sitting in your office waiting for the phone to ring. It’s a different world out there for local businesses folks. Customers simply are NOT going to work for the privilege of giving you their business. You have to earn it.
And Every small business owner already knows this. I’m sure you know it.
You’re in business, right? But for some reason, when it comes to being online, many business owners think just “having a website” is enough. NOTHING could be further from the truth.
We believe that your website should be your #1 salesperson.
It works 24 hours a day, 7 days a week and never takes a break! That, my friends, is a lot of productivity.
But just like your “real” sales team, your website needs to use a proven process. It needs to be:
- Working on the right accounts
- Making the right contacts
- Giving the right sales pitch in order to maximize productivity and orders
Leaving your website in the hands of your visitors, counting on them to figure it all out, just won’t cut it. And that’s why most local business websites are under-performers.
Do you want to make more money in the next 90 days than you did in the previous 9 months?
It is entirely doable – in fact, it’s EASY… If you have the right website strategy!
How should you become proactive with your prospects? Well, one way is to develop an “online e-newsletter” that customers and prospects can start receiving if they enter their email address into a form on your site. If you do it right, most will sign up because you explain the benefits that your newsletter will provide them including things like “customer-only” discounts, special sales, new products… there are all sorts of ways to get people to sign up to your list and begin receiving your e-newsletter. Giving away free “How To…” reports is another great method.
Once they are on your list, they are put into an “email database”. So, now you have permission to contact them via email. In fact, they’ve ASKED to be contacted and kept up-to-date. Talk about building a relationship with your prospects. Done correctly, it’s one of the most powerful aspects to online marketing. As they say “The money’s in the list”. And best of all, this is all done automatically, behind the scenes, while you and your employees go about selling to the ever-increasing numbers of customers and incoming phone calls.
If this sounds interesting to you (and frankly we can’t see why it wouldn’t), contact us for a consultation. If you want to “fast-track” this, fill out our Prospective Client Questionnaire right now. This is a qualifying tool we’ve used very successfully to make sure the “fit” is right between your goals and our expertise.
We have a couple different options when it comes to consultations. If you already have a website, we will perform a 21 point “audit” That will give you immediately actionable improvements you can make to optimize your site. The cost is $250 and is credited towards any future work we perform for you. Click here to request details on our 21-point audit.
If you do not yet have a website, we will sit down with you at no charge for a 30 minute consultation and come up with a website strategy which will get you a fully optimized website…
A website that will quickly become your #1 salesperson!
