Here’s why you must make getting to the first page of the search engines for your “buyer keywords” a top priority for your website.
The 
screen shot to the left is Google’s results page for the search term “Connecticut seo experts”. That’s us in the first 4 positions out of 162,000 results (click on the image for a larger view). To be fair, we bounce around a bit in rankings but are always solidly on the first page.
How would you like your business to own the first page of Google? What do you think that would mean to your sales?
If you are not in the first 10 results (the first page) and realistically, in the first 5 results of the first page (what’s known as being “above the fold”) for your “buyer keywords”, your business is basically invisible to your potential customers (the ones that don’t already know about you, which is the VAST majority). We’re looking to bring NEW customers in the door.
So if you have a website but aren’t seeing traffic (or worse, not measuring your site’s traffic), you might as well not have it at all. Actually, that is not totally true. People who ALREADY know about your site may visit, if you give them a reason. But wouldn’t you much rather have people who don’t yet know about your products and services calling you or stopping by? That is really what your website should be doing for you.
Your website is a 24 hour a day, 7 day a week sales person. It should be your highest performing salesperson… by far.
But to do that, your website needs to be found for keyword phrases that people are likely to type into the search engines to find local products and services. Those are your “buyer keywords” and identifying those is probably the single most important element of what we do.
Optimizing your website for the wrong keywords might get you lots of traffic, but that doesn’t necessarily mean more sales.
When prospects for your products or services type in those buyer keywords, you want to be right there in the top 3 spots of the search results.
And THAT folks is how you turn your website from a “has-been” to a selling superstar.
That’s what CTNetMarketing.com is all about. Exclusively for Connecticut’s small and medium sized businesses.
Contact us today to schedule our exclusive “21 Point Audit” of your current website. Or if you don’t yet have a website, we’ll talk on the phone with you for a FREE 30 minute consultation. This will let us both find out if we should work together.
IMPORTANT NOTE: Because we will get your website within the top 3 spots in the search engine results, we have to be selective with whom we work. We have a strict limit of 1 company per business category per city. Unfortunately, we cannot make exceptions to this policy. So to save us both time, we first need to find out if we have an opening in your town for your business category.
Call us, or submit the contact form on the upper right of this page ASAP
