Imagine Intelligent Advertising

at Your Fingertips

When you spend your money on advertising, you absolutely must know what is working and why.

Consumers are not spending money the same way they used to. With the explosion of internet use, advertising in newspapers, magazines and television has become inefficient.

Offline, you simply can't easily and accurately track what's working and what's not. Online, you can automatically track every advertising dollar and immediately know what works and what doesn't. How much would that data be worth to you?

Traditional offline advertising mediums simply cannot deliver the traffic to businesses that they were once able to. Trends point online.

Today, people are communicating and buying on the internet.

The Internet puts staying in touch with current customers AND finding new customers on "autopilot".

10 years ago people wondered if the internet had a viable commercial future. Today, it's part of your cable TV bill. Look how far we've come.

Everyone has an email address. Do you have your customer's email address? Many of them will happily give it to you IF you give them a good reason. 

Today, if your business is not communicating with your customers on the internet, it is likely that you are unwittingly handing business to your competitors.

Someone at some point will come along and sell your offline product or service online with a coupon, for example. Since people shop online and you're not there, you are no longer competition for that business.

That hurts.

But it is reality. 

Intelligent advertising means being where your customers are, when they are, and giving them what they want. It's simple.

Intelligent advertising means being in complete control of each dollar that goes into your ads, and then simply reviewing automatically generated reports that tell you what works in your advertising and what doesn't, and how to get better real time results.

Remember, the internet is just one huge network of computers. You can track virtually everything. Think of it:

• You can see where customers came from (Global, down to the city) 
• You can see how long they read your ad
• You can track their "clicks" on your website
• You can see if they use a new or old computer 
• You can see how big their monitor is which tells you how they see your ads 
• You can test product prices by making similar offers to alternating customers
• You can put up 2 pages, show one page to customer A, the other page to customer B, and see which one sells best
• And you do this continuously - testing and refining, testing and refining. 

You as the business owner, know how to present your business to your customers better than anyone else. It's your specialty.

Imagine advertising that did not limit you to one 30 second spot.

Imagine instead, that your advertising could be like a wonderful educational journey, where your customers learn about you and your business over time, all because they've asked to know more - through your website and through your emails.

Imagine advertising that builds loyalty and trust in your customers. Repeat business, easy sales. And streams of new customers because "the word gets out" about you and your business.

When you teach your customers about your business over time, and serve them well, they become loyal to you. And customer loyalty is priceless. It makes your competition "second-rate". Your customers like you better and they tell their friends! That Is Intelligent, Effective Advertising.

Building loyal customers over time is like building an army of volunteer salesman, who advertise for you because they like you. 

• No more over priced newspaper ads. 
• No more coupon books that may work but don't create real profit 
• No more overpriced and underused phone book advertising 
• Are you starting to see the possibilities?  

Why spend money on advertising methods that can't give you any idea of how well the advertising is working for your business?

That's like throwing money out the window.

Direct Response Email Marketing is advertising that the customer elects to receive because they want it.

Your customers are smart, and they want to know about your business, and they want more than a 30 second commercial.

You can't get better than that.

To learn more about how you can increase sales, build customer loyalty and cut advertising costs, simply use the opt-in form by the red arrows above by put your name and email address in and press the button below.

2010 can be your best year in business ever. Take Action Now!

Craig Paulson